Simply Selling for Sales Professionals
Learn the five simple steps for selling energy efficient and sustainable homes without the ‘hard sell’
Selling new homes is tough. You are in a highly competitive market where a lot of the other builders are offering very similar home designs and features. This makes it extremely challenging to stand out from the crowd and close those deals.
Whilst you know you offer a better quality product than your competitors you constantly find yourself in a race to the bottom on price just to close a deal.
Selling based on the lowest price also creates other problems for you and your business, particularly during boom times, as rising costs and delays due to reduced availability of materials eat into your already slim margins.
If you are selling a sustainability related housing product you also need to sell in order to deliver the positive outcomes you are wanting.
What if you could understand what was really important to every customer so you could adjust your sales pitch to their unique needs? What if you could have a sales conversation without always having to haggle on price?
In this course you will learn one of the best validated sales methods available today which has been developed from research studies of over 35,000 sales calls and is used by the top sales forces around the world. Best of all this sales method is simple, practical, and you can learn it during your lunch break!
You will also learn how you can use energy efficiency and sustainability as a competitive advantage without having to constantly compete on price whilst allowing you to deliver the quality product you want to for your clients without having to cut corners.
Welcome to the Course
FREE PREVIEWIntroduction to the Course
What Homebuyers Want
Understanding the Needs Development Process
The Value Equation
FREE PREVIEWThe Three Tiered Cake Model
The factors that influence comfort
Quiz 1
Sell Benefits, Not Features
FREE PREVIEWHow to Uncover Benefits
Features, Functions, and Benefits worked example for double glazed windows
Simply Selling Customer Conversation Canvas A3
The Features, Functions, and Benefits Matrix
Simply Selling Features Function and Benefits Matrix
Know your Tribe
Quiz 2
Introduction to the SPINS Method
FREE PREVIEWLarge vs Small Sales
The Sales Process
Situation Questions
Problem Questions
Activity - Develop Your Problem Questions
Simply Selling Conversation Bank course resource
Implication Questions
Stacking the Value Equation
Activity - Develop your Implication Questions
Need Pay-off Questions
Link between Implication and Need Pay-off Questions
Activity - Develop your Need Pay-off Questions
Understanding Value
Features vs Benefits
FREE PREVIEWThe Solution
Activity - Linking Benefits to your Product
Simply Selling Example Customer Conversation Canvas (completed for thermal comfort)
Quiz 3
Practice Makes Perfect
The Finish Line
Feature and Benefits Guide Overview
Features and Benefits Guide Introduction
FREE PREVIEWFeature and Benefits Guide Download
Feature - Orientation
Feature - Cross Ventilation
Feature - Insulation
Feature - Windows and Glazing
Feature - Light Coloured Roof
Feature - Efficient Heating and Cooling
Feature - Ceiling Fans
Feature - Heat Pump Hot Water
Feature - Induction Cooking
FREE PREVIEWFeature - Green Star Communities Rating
MBA Podcast Episode Part 1 - How to talk to consumers about energy efficient homes
MBA Podcast Episode Part 2 - Listen to the SPINS Method in action
Simply Selling Guidebook
Delivered to some of Australia's leading builders and developers
“I feel better and more confident in engaging with prospects now that there's a strategy I can use”
Sales Consultant“The training was considerate of our own processes and also related the process to pain points the sales team experience. So clever and a totally new way for us to sell sustainability through its benefits.”
Sales ManagerTake the mystery out of selling and get your practical step by step sales plan today
The development of this course was proudly funded by the NSW Government.