About The Course

Selling new homes is tough.  You are in a highly competitive market where a lot of the other builders are offering very similar home designs and features.  This makes it extremely challenging to stand out from the crowd and close those deals. 

Whilst you know you offer a better quality product than your competitors you constantly find yourself in a race to the bottom on price just to close a deal.

Selling based on the lowest price also creates other problems for you and your business, particularly during boom times, as rising costs and delays due to reduced availability of materials eat into your already slim margins.

If you are selling a sustainability related housing product you also need to sell in order to deliver the positive outcomes you are wanting.

What if you could understand what was really important to every customer so you could adjust your sales pitch to their unique needs?  What if you could have a sales conversation without always having to haggle on price?

In this course you will learn one of the best validated sales methods available today which has been developed from research studies of over 35,000 sales calls and is used by the top sales forces around the world.  Best of all this sales method is simple, practical, and you can learn it during your lunch break!

You will also learn how you can use energy efficiency and sustainability as a competitive advantage without having to constantly compete on price whilst allowing you to deliver the quality product you want to for your clients without having to cut corners.

Unlock your sales potential, starting today

What you'll learn

  • Understand Buyers

    Understand key elements of buyer psychology and what your customers really want.

  • Learn How to Stand Out

    Discover how to differentiate yourself from your competition using energy efficiency and sustainability.

  • 5 Step Sales Process

    Learn a practical 5 step sales process based on one of the best validated sales methods available today.

Course curriculum

    1. Welcome to the Course

      FREE PREVIEW
    2. Introduction to the Course

    1. What Homebuyers Want

    2. Understanding the Needs Development Process

    3. The Value Equation

      FREE PREVIEW
    4. The Three Tiered Cake Model

    5. The factors that influence comfort

    6. Quiz 1

    1. Sell Benefits, Not Features

      FREE PREVIEW
    2. How to Uncover Benefits

    3. Features, Functions, and Benefits worked example for double glazed windows

    4. Simply Selling Customer Conversation Canvas A3

    5. The Features, Functions, and Benefits Matrix

    6. Simply Selling Features Function and Benefits Matrix

    7. Know your Tribe

    8. Quiz 2

    1. Introduction to the SPINS Method

      FREE PREVIEW
    2. Large vs Small Sales

    3. The Sales Process

    4. Situation Questions

    5. Problem Questions

    6. Activity - Develop Your Problem Questions

    7. Simply Selling Conversation Bank course resource

    8. Implication Questions

    9. Stacking the Value Equation

    10. Activity - Develop your Implication Questions

    11. Need Pay-off Questions

    12. Link between Implication and Need Pay-off Questions

    13. Activity - Develop your Need Pay-off Questions

    14. Understanding Value

    15. Features vs Benefits

      FREE PREVIEW
    16. The Solution

    17. Activity - Linking Benefits to your Product

    18. Simply Selling Example Customer Conversation Canvas (completed for thermal comfort)

    19. Quiz 3

    20. Practice Makes Perfect

    21. The Finish Line

    1. Feature and Benefits Guide Overview

    2. Features and Benefits Guide Introduction

      FREE PREVIEW
    3. Feature and Benefits Guide Download

    4. Feature - Orientation

    5. Feature - Cross Ventilation

    6. Feature - Insulation

    7. Feature - Windows and Glazing

    8. Feature - Light Coloured Roof

    9. Feature - Efficient Heating and Cooling

    10. Feature - Ceiling Fans

    11. Feature - Heat Pump Hot Water

    12. Feature - Induction Cooking

      FREE PREVIEW
    13. Feature - Green Star Communities Rating

    1. MBA Podcast Episode Part 1 - How to talk to consumers about energy efficient homes

    2. MBA Podcast Episode Part 2 - Listen to the SPINS Method in action

    3. Simply Selling Guidebook

About this course

  • $297.00
  • 53 lessons
  • 2 hours of video content

Who this course is for:

  • Professional sales consultants/agents who work in the residential construction sector.
  • Sales professionals interested in using energy efficient and sustainably designed homes to sell more.
  • Sales managers who want to up-skill their sales teams to learn one of the best validated sales methods available today.

Top companies have offered this course to their employees

Delivered to some of Australia's leading builders and developers

Student Testimonials

“I feel better and more confident in engaging with prospects now that there's a strategy I can use”

Sales Consultant

“The training was considerate of our own processes and also related the process to pain points the sales team experience. So clever and a totally new way for us to sell sustainability through its benefits.”

Sales Manager

Ready to start selling?

Take the mystery out of selling and get your practical step by step sales plan today

The development of this course was proudly funded by the NSW Government.