About the Course

Having mission statement is a key element of any impact business.  It codifies the reason why you do the things you do, or the reason for your impact business to exist.

Discovering the core reason for something is extremely important as it serves as a grounding mechanism and as a way of keeping us motivated. 

This is particularly important when it comes to your business or product idea.

There are two key benefits of having a mission statement:

  1. Having a defined mission actually saves you time and effort because you know exactly what to focus your energy on and what not to.
  2. A clear mission statement also provides your customers with an emotional connection to your product or service; creating value for your customer by moving away from the mere functional benefits your product/service provides. 


In this skill pill you will learn how to create a compelling mission statement that creates a unique brand identity, aligns yours team and connects with your customers.

What is a skill pill?  Spending hours searching the internet or reading a book to figure out how to complete a specific seemingly simple task is such a headache. Our skill pills are short  mini-courses designed to teach you one specific skill quickly and efficiently and make that headache go away.  In fact we have done all the hard work for you by distilling only what you need to know.


Inside the Course

    1. Introduction to creating your mission statement

    2. Your Mission Statement - Define your Customer and Outcome

    3. Start with Why

    4. Simon Sinek TED Talk

    5. The Golden Circle and Examples of Why Statements

    6. Activity - Develop your Mission Statement

    7. Create Your Mission Statement Worksheet

About this course

  • Free
  • 7 lessons
  • 8 minutes of lessons, 1 big skill

Get powerful skills in 15minutes or less